Those types of applications are what really excites us - providing products to support the transition away from a car-centric lifestyle." "With our electric cargo trike, our bikes are now being used to haul 700 pounds of organic vegetables all over Vancouver, Canada. And more importantly, as you put the miles on, which goes by really quick on an e-bike, having a team to support every one of our customers in timely fashion has really been paramount for our growth."įleet sales for the brand's utility bikes have also come on strong lately. "It's a bike that really anyone can get into and enjoy and love. "It's a high-value product with a strong support system backing it," Radenbaugh said of the Rad Power line, which covers a range from fat bikes for on- and off-road use to cargo and utility haulers. And 2018 has been an exceptional growth year for the brand, with sales on target to rise to $50 million from $20 million last year. Rad Power launched in 2007 and went consumer direct in 2015, jumpstarting its sales growth. When you go there there will be an outdoor electric bike charging station and parking area and maybe even a little organic coffee shop inside that will be a more experiential location." So the new space ties in our retail store with our office space and warehousing all under one roof. "Right now we have a nice size office in Seattle, but we filled it up months ago. Moving to this new space is to better accommodate our growing team and serve high customer demand," Rad Power co-founder and CEO MIke Radenbaugh told BRAIN. "We continued outgrowing all our locations. In addition to bringing together its various operations, the new space will also help Rad Power accommodate its growing staff, which has expanded from 20 employees at the start of 2018 to 80 today. Other improvements consist of new halo headlights with improved side visibility, a streamlined throttle design, and a refreshed look across the entire lineup.Rad Power is leasing 26,000 square feet of space in the new Woodland Business Center in Seattle's Ballard neighborhood starting Jan. The RadCity 4 has also been updated to a single 18.5″ frame size. In addition to this new model, the consumer-direct ebike brand also announced that the new year will bring the latest iterations of several ebikes in the Rad lineup, including the RadRover® 5, RadMini 4, RadMini Step-Thru 2, RadCity® 4, and RadCity® Step-Thru 3.Įach of these new models received upgrades that offer more value at no added cost, including fenders now coming standard on the RadRover and RadMini models, along with custom mounting points for future security-focused accessories on the RadCity models.
Like its predecessor, the RadRover Step-Thru can conquer all types of terrain thanks to its puncture-resistant 26″ x 4″ fat tires, powerful geared hub motor (750W in US and 500W in Canada), and long-range 48V 14 Ah Lithium-Ion battery.
The RadRover Step-Thru’s approachable design and lower standover height make it easier to get on and get going, yet still retains the strength, stability, and versatility of its high-step counterpart. “This beast of a bike combines the rugged capabilities of our flagship high-step model with a new frame style that fits the needs of more riders.” Five years later, we’re reinforcing our commitment to ebike accessibility and utility with the RadRover Step-Thru,” Mike Radenbaugh, Rad Power Bikes’ founder and chief executive officer (CEO), said. “The RadRover launched our business in 2015 and gave a jolt to the ebike revolution by proving that electric bikes can be durable, powerful, affordable and built for everyday adventure. SEATTLE, Washington – Rad Power Bikes is marking the latest evolution of its flagship ebike with the all-new RadRover Step-Thru – a low-step electric fat bike that makes it easier than ever to go anywhere and do anything. RadRover Step-Thru electric fat tire bike from Rad Power Bikes is rugged, approachable, and ready for adventure.
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